Suzuki

POCO Labs principals have worked closely with global automotive manufacturers to craft meaningful solutions that resonate with consumers on a personal basis. Our work has included development of conceptual brand, product and marketing strategies, as well as the construction of complete running prototypes.

The Suzuki ‘Dune’ prototype was conceived, designed and built as one of a series of vehicles in support of the Way of Life marketing campaign, and debuted at the 2005 SEMA show. Details for the Dune include extensive modifications of Suzuki Grand Vitara to incorporate new fenders, quarter panels, and front / rear fascias, electronic features geared toward off-road enthusiasts, new lift and tire/wheel fitments and a custom-designed and built roof rack system.