Company
POCO Labs was created at the turn of the millennium as a management consultancy specializing in strategic product, business and service development for Fortune 100+ companies and leading industry organizations. POCO Labs’ experience is diverse by industry with a focus on delivering unique consumer and business solutions and at times, by collaboratively engaging strategically complementary organizations.
Our Michigan based firm offers a robust range of professional services including: concept development; pilot and prototype development and management; research, financial analysis and business modeling; roadmapping and strategic alliance development. We do all of this in the spirit of creating new products, services and businesses for leading companies, institutions and organizations.
As an exciting complementary addition to our breadth of services, The CoLaboratory Reactor™ offering provides a collaborative environment for two plus organizations and leverages our professional skill set and capabilities in a unique way. As an integral part of developing powerful connections that resonate with consumers and corporations, we have a proven record of developing and executing research, executive meetings, projects, real-world pilots and opportunity charrettes that provide answers to the difficult questions found in complicated new opportunities. Some of our collaboration tools that have been proven time after time to merge and leverage mindshare from a myriad of companies and/or organizations include: Network Discovery Experiments, Discovery Research Microscope, and Partner & Ecosystem Development.
In the spirit of offering over 70 years of combined professional experience among its founding partners, POCO Labs also houses a number of seasoned professional resources as affiliate partners and associates that are unique to the management consultancy arena. These resources help our clients round out the concept development experience and make it a more robust exercise that goes beyond research or design as discrete activities.
Innovation driven market challenges were the impetus for POCO Labs’ creation. And, our principals have been responsible for developing and growing businesses via the refinement and development of internal competencies and leveraging external collaboration with our clients. Our job is to make seemingly unconnected relationships among clients, technology, hardware, software, products, services, organizations and people connected.
During the years since our inception, POCO Labs has grown robustly and today a sample of our client roster includes: 3M, Avery Dennison, Continental Automated Buildings Association, Copper Development Association, Cisco Systems, Direct Energy, Homedics, Internet Home Alliance, Jarden Consumer Solutions, Johnson and Johnson, Johnson Controls, Kellogg’s, Kings County Ventures, LeapFrog Enterprises, Leggett & Platt, Lennox International, Linksys, Ogilvy & Mather, Panasonic, Schering Plough, Sprint/Nextel, The Walt Disney Company, Visonic, Whirlpool Corporation and many others.


