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Capabilities

POCO Labs leverages the combined experience of our team and yours to deliver truly new products, services and business.

We draw on our broad depth of professional new product development experience, in a wide variety of industries, to ensure that new concepts are robust, actionable and unique.

Our initiatives develop and support new product and service creation among our clients, so that one plus one means something more than ‘two’.

We help organizations innovate and grow in the following ways:

• Concept Development
• Pilots & Prototypes
• Research
• Financial Analysis and Business Modeling
• Roadmapping
• Strategic Alliances
• The CoLaboratory Reactor™

Concept Development

Maximizing the appeal and benefit of new products and services requires an appreciation of the different stakeholders and perspectives involved. Our concept development efforts include exploring new value propositions in the delivery and form of a new concept, how consumers interact with new goods and services, and how concepts can benefit from new and collaborative enterprises.

Our tools include:

• Development of consumer use case scenarios
• Concept exploration development through 2D sketches and 3D mockups
• Value Chain analysis
• Channel identification
• Collaborative brainstorming techniques

Pilots and Prototypes

Developing proof of concept executions for new products and services requires a broad range of capabilities in an increasingly complex world. POCO Labs delivers physical and business prototypes that allow for a comprehensive understanding of new concepts prior to full launch. Our services in support of pre-launch validation include:

• Physical prototypes
• Virtual prototyping
• Business pilot design and deployment execution
• Project management

Research

Research is the key component that feeds each and every activity at POCO Labs. Whether it is straight forward market analysis, the utilization of a qualitative methodology, or quantitative studies, an informed perspective guides our process from begin to end. Data will always play a huge role in pointing development efforts towards opportunities which can be clearly defined. It is however the unseen, the hidden opportunity which may provide the greatest return.

Leveraging years of experience in product development, research and market analysis, POCO Labs identifies these hidden opportunities. Together with our clients we see and understand the possibility of connections where others see none. At POCO Labs, our research just doesn't help define the future of product, service and business opportunities-it helps create them.

Financial Analysis and Business Modeling

In the current highly dynamic marketplace, understanding the financial performance and business model for new opportunities is both critical and increasingly difficult. Rapidly changing technology and consumer environments mean that accurate financial understanding is a must. Long past are the markets in which close-enough is a sustainable strategy. The challenge created is that the highly dynamic nature of the market is to create financial decision models that represent the best knowledge possible and support extensive "what-if" analysis.

At POCO Labs, we build the financial models based on extensive, real-world experience to produce the best decision making analysis possible. We deliver great insight by applying our multi-industry, value chain perspective to go beyond the internal business model and consider the effects of partnerships and new business relationships. We uncover new sources of revenue, cost reductions, and opportunities to mitigate risk. Our financial analysis and business models are built collaboratively with our clients and insure that every assumption and result is well understood and completely supported.

Roadmapping

Business and consumer marketplaces are evolving at continually faster rates of change, driven by the unending introduction of new and improved communication methods. Markets and industries are being impacted by previously unanticipated events in adjacent or unrelated industries to a degree unheard of in even the recent past.

Strategic planning as commonly utilized by most major companies focuses typically on existing products and services, and extending their anticipated use into both a near and long term future. POCO Labs Roadmapping capabilities takes a more holistic approach to understanding the viability and longevity of markets and products, looking at entire business ecosystems and the interaction between those ecosystems. Our Roadmapping practice not only provides an understanding of the developing potential of individual products, services and businesses, but the inter-relationships they may have based on current and emerging infrastructures.

POCO Labs delivers unfettered perspectives of near and long term opportunities of interest to our customers and their constituencies through our Roadmapping acumen. And, those will point toward and refer to a burgeoning futures with new and emerging business possibilities for our clients and their customers.

Strategic Alliances

Can’t do it alone? Collaboration may be the answer and POCO Labs has a strong reputation of bringing companies, people and organizations together to deliver. Our years of working with a diverse group of companies, markets, brands and industries has established a rolodex that has been described by our clients as killer, the whip and simply outstanding. But, it’s not just the names and numbers that enable us to see the possibilities, establish alliances with our clients, outside companies and produce.

At times, it’s difficult to understand how an idea will come to fruition. POCO Labs works with our clients independently and their established partners that we identify. When commissioned, our talent brings new catalysts into the game that make sense for the solution and everyone engaged. We have the ability to see things that our clients don’t, make the connections to find the right people and companies, intellectual property, and establish the relationships and agreements—all while we nurture the end result along the way while everyone wins including the final customer or consumer.

The CoLaboratory Reactor™

As an exciting complementary addition to our breadth of services, The CoLaboratory Reactor™ offering provides a collaborative environment for two plus organizations and leverages our professional skill set and capabilities in a unique way. As an integral part of developing powerful connections that resonate with consumers and corporations, we have a proven record of developing and executing research, executive meetings, projects, real-world pilots and opportunity charrettes that provide answers to the difficult questions found in complicated new opportunities. Our multi-partner efforts are designed to determine how different participants will acquire value from a new initiative, illustrate how their goals complement other partner goals within the ecosystem to ‘make the whole greater than the sum of the parts’, and perhaps most importantly how to deliver an elegant solution to customers that meets their expectations as well. Some of our collaboration tools that have been proven time after time to merge and leverage mindshare from a myriad of companies and/or organizations include:

• Network Discovery Experiments

  Emerging opportunities are evolving every day because of new enabling technologies or shifting consumer needs, but what does it mean to your company, and how are you going to react? Spend a day with companies from across the value chain, all interested in the exact same thing you are; but all are thinking of the opportunity in a slightly different way. Each company that possess discreet skills and knowledge are brought together by POCO Labs with the common goal to open new opportunities and markets. Participate in facilitated discussions and network activities that bring these opportunities to light. Most importantly, walk away with an understanding of how your company can profit, and what the next steps are to bring this understanding to fruition.

• Discovery Research Microscope

  Emerging opportunities, some which may be hidden, require an in-depth look at what exactly what their source consists of; why the opportunity is evolving; how a particular technology may allow something to happen that’s never happened before; and what consumer and or business need could be addressed. POCO Labs provides a platform for collaborative research to take place to answer these questions and much more. As an independent third party, POCO Labs leverages the power of diverse companies who all seek the same answers for different reasons. And, our ability to provide an unbiased environment has been and continues to be a key to our client’s success when engaging in collaborative research and related activities.

• Partner & Ecosystem Development

  Creating links where none existed before is truly the power of connections and the core of what we do at POCO Labs. Identifying opportunities is great; understanding the value chain that can make it happen is even better; but knowing who those partners are, who they should be and how and what role each will each play in an ecosystem is imperative. POCO Labs has the ability to see the potential in a partner that some may not; and, it’s our job to effectively communicate the value proposition of that partner and the role they can and will play to others engaged so an alliance may be fostered.